Success message
Error message
At the core of LGF’s services is our Strategic Marketing team who work with you to develop long term strategies to grow your business. If marketing is the fuel that powers your businesses engine and continues to drive your business forward, marketing strategy is the roadmap that makes sure your business gets to the right place and doesn’t get lost along the way. Our strategic division incorporates a dedicated marketing research team that ensures the strategies are based on a highly informed understanding of your industry, current trends, your customer profiles and personas, their buying motivations and the competitive environment you operate in.
There’s a lot more to the design process than meets the eye. Our integrated design process works with the strategic marketing team, creative director, art director, copywriters, and specialist independent designers, illustrators, photographers and traditional artists to create unique design concepts that transcend traditional graphic design. We take a collaborative approach to design that sees us working with artisans from around the world to deliver world-class creative executions.
LGF is an authorised media buyer for all media platforms including print, television, radio, outdoor and digital throughout Australia and New Zealand and has managed the media buying and planning for major brands including KitchenAid, Vitamix, L’Occitane and Tyrrell’s Wines as well as many local campaigns. We specialise in planning distressed media and have been able to help our clients save hundreds of thousands of dollars on their annual media spend while extending their paid media reach over traditional media planning models.
Brand development and management is a holistic approach to branding that focusses on adding value to the brand across every touchpoint and brand exposure opportunity available. From the inception of a brand through to evolving, merging and modernising brands, LGF has extensive brand management experience across a range of multinational, national and local brands.
Headed up by our MD and award-winning photographer Jamie Gilmore, our studio shoots a wide range of work from advertising creative to editorial and product photography. Jamie’s commercial and editorial work have appeared in a wide range of publications including, Vogue, Russh, Frankie, Harpers Bazaar, GQ, Gourmet Traveller, Australian Traveller, Mindfood, Delicious, Donna Hay, Inside Out, The Australian Womens Weekly, 4WD Touring Australia, The Guardian, Stellar, The Herald Sun and The Australian Financial Review. Since our inception in 2001, LGF has produced hundreds of video production jobs for our clients including TVC’s, digital marketing spots, website content, corporate videos, live streaming for events and interactive video promotions. We manage all aspects of the process including creative, scripting, casting, talent management, on-site production, filming, animation, editing and CAD approvals for TV Placement.
Digital marketing is so much more than just the digital ads being served. It’s an entire nurture journey from awareness through to conversion incorporating your website, social platforms and the content you are producing on them. Add to that the ongoing challenge of cost-effective SEO, paid and organic traffic and you can see why you need a specialist team with a diverse set of skills.
From product and store lunches through to outdoor events catering for 20,000 humans with headlining international artists , we’ve had a hand in developing and managing almost every kind of event imaginable. We take an integrated strategic approach to every aspect of events and ensure you can milk them for every inch of exposure and consumer goodwill available. Whether it’s a one off, or a milestone anniversaries for your brand that we build out over several years, we can help you ensure your event is worthy of being remembered for decades to come.
Packaging is a specialist design service that deserves it’s own space and is often one of the areas given the least amount of attention. Great packaging can be the difference between a customer selecting the product off the shelves amongst a myriad of competitors, or a reinforcement of the buying decision when a product arrives in the mail. It’s an art form all of it’s own and one LGF has become known for. From award-winning wine label designs, to high-end retail packaging for multi-national brands, we’ve got the experience to make your product stand out in a crowd.
Taking an integrated brand management approach to your brand to a whole new level. There are so many opportunities for clever engagement between your brand and your consumers. From corporate offices to vehicles, live screens, and everything in between, LGF’s team of brand extension specialists have you, and your furniture, carpets, tiles and just about anything in the place quite literally covered.
We are here to help you drive business growth through strategic, results-driven campaigns. Get in touch and let us help you boost your brand performance.
LGF AUSTRALIA SYDNEY | NEWCASTLE | CENTRAL COAST |